Media Analysis

Course Description: This course provides a clear understanding of trends, movement and principles of journalism, problems and issues in newsgathering.

Course Contents: Unit 1: Problems and Issues in News Gathering – Objectivity, defamation, activism in journalism, embedded reporters, credibility of sources, pressures on media: internal, governmental, advertising, Public Relations. Unit 2: Commercialization of Media – Media trials, Changing equations in media business: mergers & acquisitions, cross media holdings, new trends; media ethics. Unit 3: Alternative Media – Citizen journalism, Blogs as alternative media, community media. Unit 4: Broadcast Regulations – Overview of Broadcast laws, Evolution of Broadcast Bill, Cable TV regulation Act.

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