Papers

Abstract: Matter and form are two of the core concepts in Metaphysics. This paper tries to present the objectives of this research; next it discusses the definition and history of...
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Abstract:  The separator of old and new rules of marketing is the web. Prior to the arrival of the web, marketing organizations had only two significant options for attracting attention...
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Abstract: War, i.e., the use of physical violence against an opponent, was taken for granted as being as much a part of the whole makeup of man as sex. A...
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Abstract: The Trickle-down Theory proposes that as a country develops, there is a natural cycle of economic inequality driven by market forces which at first increases inequality, and then decreases...
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Abstract: Information-Formation-Transformation can be the core guiding principle in education. A teacher obviously imparts new information to the students. Today the world is full of information. But information must be...
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Abstract: Till the 1990s, the international community seems to have been aware only of hard power, even when they weren’t familiar with the term ‘hard-power’. Joseph Nye is credited with...
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Abstract: Shalom religious media had a very small beginnings. From the size of a mustard seed it has grown to be a large tree (to use a Biblical imagery) with...
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Abstract: At its inception spin-doctoring was mainly used by private corporates to serve their business interests. In the 1980s the political classes began to enthusiastically take up the marketing techniques...
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Abstract: Since the US elections in 2008 the close connection between Social Media and political communication has been brought to the fore. The effective role that Social Media has been...
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Abstract:  Humans are rationally communicating animals. As social animals, people have always relied on communication to strengthen their relationships. Over millennia they have devised various channels to interact with family...
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Abstract: We live in a world of signs and symbols – of past and present. The science of symbols - Semiotics or semiology – helps us to understand deeply and...
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Abstract: Development has to be understood holistically. It is very closely connected to culture, which of course is very difficult to define. Cultural factors have powerfully affected the pace of...
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