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Spin-doctoring as a Tool of Political Communication, in the Age of the Internet, in India
Abstract: At its inception spin-doctoring was mainly used by private corporates to serve their business interests. In the 1980s the political classes began to enthusiastically take up the marketing techniques...
The Indian Media: Watchdog or Lapdog?
Abstract: According to the Social Responsibility Theory of the Press, media is supposed to be a watchdog of all that goes on in society, especially the government. In a democracy...
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