Abstract:
Humans are rationally communicating animals. As social animals, people have always relied on communication to strengthen their relationships. Over millennia they have devised various channels to interact with family and friends across long distances. When face-to-face discussions are impossible or inconvenient, humans have dreamed up plenty of creative solutions. Thus communication channels have been developed and perennially improvised technologically – traditional media to old media to new media. The greatest communication revolution of the contemporary times began with the invention of the Internet. It is the Internet which has enabled social networking through social media apps. Since 1997 almost every year a new social media app has emerged. This contribution would like to examine the somewhat paradoxical phenomenon of social media enabling connectedness and yet disconnecting lives.
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