Political Communication

Course Description: Modern Politics is being increasingly shaped by the dynamics of public communication. The course attempts to probe the mediatisation of politics in elections, campaigns and used of media to achieve policy goals. It will also explore how media shape the way citizens understand politics.

Course Contents: Unit 1: Theoretical background to political communication – Defining political communication; types of political communication; main elements of political communication – ideology, propaganda, persuasion; history of political communication research; recalling relevant media theories. Unit 2: Political messages – political public relations; news management and spin, political advertising; political marketing, political campaign; Gate-keeping and press-government relationships. Unit 3: Managing the public sphere and public opinion, influencing electoral and legislative processes; poll-driven politics: opinion surveys and will of the people. Unit 4: Media and global political communication; Media as tools of public diplomacy; media as a platform for global events and non-governmental groups to influence international relations and foreign policy; media-ized politics – political discourse in war, conflict and terror related situations. Unit 5: New Media and political communication: Internet and politics; influence of online deliberations on electoral politics and news coverage of politics; new media and civil society engagement in political discourse.

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