Course Description: This course aims to explain the philosophy that operates in the arena of media communication. For instance, what motivates media houses to present to the public some news and not others. The agenda setting process pursued by media houses a big factor in the way issues are presented to the public.
Course Contents: What is communication? Types of Communication, Marshal McLuhan and Media, Harold Laswell and Media, Transmission Theory, Mass Media Culture, The Dominant Ideology of the Mass Media, Selection, Interpretation, Distortion and Emphasis, Criteria for Reporting News, The Influence of the Media on Perception and Public Opinion, The Power of the Media, The Agenda Setting Theory of the Media, Techniques of Mass Media Persuasion, Media and Elite Control, Hegemony, Political Philosophies and Media Systems.