‘Media Omnipresence’ is a study of Media, Marketing, Development, Environment, and Politics’. It is an attempt to bring together significant topics from the above realms in one place and provide useful references to students, faculty, researchers, and other interested readers. With the arrival of the Internet in the early 1990s the biggest media revolution, after the invention of the printing press by Johannes Gutenberg c.1440, was unleashed. World Wide Web invented by computer scientist Tim Berners- Lee and enabled by the Internet linked the globe something similar to what a spider web would do. What Marshall McLuhan predicted in the 1960s regarding “Global Village” became a reality and went still beyond to create “Global Livingroom”. Media was everywhere. To present something of this wonderful phenomenon we bring out Media Omnipresence. An elaborate index helps the reader to take in the most necessary topics easily.
Price: Rs 450
Publishers: Omega Book World, Bangalore, India, 2019