Course Description: The course introduces the participant to the basics of communication media. The course enables students get a comprehensive understanding of communication process and the various theories that explain how communication works and brings about effects. The course also introduces students to important communication issues and concerns.
Course Contents: Introduction to Communication – history and evolution, understanding communication – semiotics and media content; basic communication models – history and evolution, types of communication; mass communication – process and features, mass media culture, SIDE, the power of the media, techniques of mass media persuasion, elite control and hegemony, mass communication models, mass communication functions, theories of mass communication, mass communication audience, theories of audience, the news factors, news flow models, audience analysis, communication effects – theories of media effects, the Indian media scene, present trends in Indian media, new media and society, production and application of information, and new media culture.