Body in Media: Organs without Body

Abstract:

Body has been understood as a gift, traditionally. Generally a gift is given and accepted and not demanded. Sure, gift once received one may do with it what one likes. In the case of the body-gift usually the tendency is to nurture it for its well-being. One may well not be happy with the shape and size of the gift. The dissatisfaction about the body-gift is caused partly by the images that are being bombarded through various media. As a result body shape ideals are formed both in men and women, nowadays from a very early age. Children in many countries (more so in developed ones) consume media for three to four hours daily on average. The so-called perfect body image standards set by the media are almost impossible to live upto. This can cause low self-esteem in many leading to depression ending up in psychological disorders. Contemporary media’s – especially advertisements – presentation of body almost amounts to “organs without body”. Faciality has become obsolete and a unified vision of body has disappeared. Some individuals (celebrities) and organizations have come forward to counter the unrealistic body-image and beauty standards propagated by the media. Ultimately, one needs to develop (or helped to develop) from childhood a positive body image. For, in fact all are born beautiful because of the substantial beauty flowing from the very beingness of everything.

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